Queen City Sausage Co. Improves Goetta Recipe and Launches Promotional Campaign
Queen City Sausage Co. Improves Goetta Recipe and Launches Promotional Campaign
Press Release For Immediate Release
Billboards, yard signs, radio, and retail sales promotions get the word out!
Queen City Sausage Co. has been producing goetta, the popular, regional German breakfast sausage for many years but felt the recipe needed some minor improvements. Now the Queen City goetta recipe has been improved and the consumer reaction has been great judging by the many thousands of positive reactions received at local charity sampling events! Queen City has partnered with all of the local major charity run events by setting up free sampling booths. Events include the Heart Mini Marathon, Flying Pig, Komen Race for the Cure and many more.
Tasting is Believing!
Sampling has been an excellent way for Queen City Sausage Co. to test the improved goetta and also introduce new products such as the Beef & Swiss Mettwurst which appeared for the first time at the Red’s Great American Ballpark. “We receive instant feedback on our products this way and lend support to the charity runs through our free sampling efforts.” According to Elmer Hensler, founder and president. “Over 23,000 samples are handed out throughout the year at events.” The goetta sample is a generous “Goetta Slider,” and the Beef and Swiss Mettwurst are served on Klosterman buns. 26,000 samples are expected to be given out in 2012.
Four Secret Spices are used!
The improved goetta recipe uses fresh onions and 4 secret spices. Lean cuts of pork, beef and steel cut oats are fully cooked resulting in goetta that is up to 60% less fat than the competition yet delivers the full goetta taste. No MSG is used. Simply brown and serve.
In addition to an “improved” recipe, Queen City goetta is now available in bulk form called Goetta Bricks. This 5 lb. brick size is ideal for restaurant use. Camp Washington Chili is a Queen City Goetta Brick customer. Camp Washington slices off generous portions of the bulk goetta and serves every day. Goetta Mini Bricks will soon be available in all 14 area Remke/biggs stores. The 1 lb. roll packaging has been redesigned with easier to read labels. Other goetta projects are under consideration.
Throughout November and December Queen City Goetta will be featured on a billboard campaign designed to increase awareness. Special sale prices will be offered at most area retailers including Kroger, Meijer, and Remke/biggs.
Want to see how goetta and craft sausages are made? Elmer Hensler himself conducts personal tours of the Queen City production facility at Straight and Spring Grove Avenue in Cincinnati. Plan to stay for an informal luncheon of freshly made Queen City sausages after the tour!
For more information, contact Mark Balasa, marketing manager, Queen City Sausage Company, 513-541-5581 . E-mail: markbalasa@queencitysausage.com.
Queen City Sausage and Provision, Inc. was founded 1965 by Elmer Hensler. Authentic, German crafted sausage making is a hallmark of the company. The company is located in Cincinnati, Ohio, privately owned and remains in the Hensler family. Queen City brats and metts are the best-selling sausages in the region. Queen City Sausage and Provision, Inc. 1136 Straight Street, Cincinnati, OH 45214. 513-541-5581.
The principles set forth by Elmer Hensler in 1965 are the same ones we honor in every batch of craft-sausage today.
They are simple and real and they are the framework around which the Queen City Sausage brand is built:
For our customers, our families, and ourselves, Queen City Sausage creates highest-quality German sausages.
Queen City Sausage customers deserve and will receive the very best service possible.
Customers are entitled to and will always be offered Queen City Sausage at a fair and honest price.
