Queen City Sausage Co. Improves Goetta Recipe and Launches Promotional Campaign
Queen City Sausage Co. Improves Goetta Recipe and Launches Promotional Campaign
Press Release For Immediate Release
Billboards, yard signs, radio, and retail sales promotions get the word out!
Queen City Sausage Co. has been producing goetta, the popular, regional German breakfast sausage for many years but felt the recipe needed some minor improvements. Now the Queen City goetta recipe has been improved and the consumer reaction has been great judging by the many thousands of positive reactions received at local charity sampling events! Queen City has partnered with all of the local major charity run events by setting up free sampling booths. Events include the Heart Mini Marathon, Flying Pig, Komen Race for the Cure and many more.
Tasting is Believing!
Sampling has been an excellent way for Queen City Sausage Co. to test the improved goetta and also introduce new products such as the Beef & Swiss Mettwurst which appeared for the first time at the Red’s Great American Ballpark. “We receive instant feedback on our products this way and lend support to the charity runs through our free sampling efforts.” According to Elmer Hensler, founder and president. “Over 23,000 samples are handed out throughout the year at events.” The goetta sample is a generous “Goetta Slider,” and the Beef and Swiss Mettwurst are served on Klosterman buns. 26,000 samples are expected to be given out in 2012.
Four Secret Spices are used!
The improved goetta recipe uses fresh onions and 4 secret spices. Lean cuts of pork, beef and steel cut oats are fully cooked resulting in goetta that is up to 60% less fat than the competition yet delivers the full goetta taste. No MSG is used. Simply brown and serve.
In addition to an “improved” recipe, Queen City goetta is now available in bulk form called Goetta Bricks. This 5 lb. brick size is ideal for restaurant use. Camp Washington Chili is a Queen City Goetta Brick customer. Camp Washington slices off generous portions of the bulk goetta and serves every day. Goetta Mini Bricks will soon be available in all 14 area Remke/biggs stores. The 1 lb. roll packaging has been redesigned with easier to read labels. Other goetta projects are under consideration.
Throughout November and December Queen City Goetta will be featured on a billboard campaign designed to increase awareness. Special sale prices will be offered at most area retailers including Kroger, Meijer, and Remke/biggs.
Want to see how goetta and craft sausages are made? Elmer Hensler himself conducts personal tours of the Queen City production facility at Straight and Spring Grove Avenue in Cincinnati. Plan to stay for an informal luncheon of freshly made Queen City sausages after the tour!
For more information, contact Mark Balasa, marketing manager, Queen City Sausage Company, 513-541-5581 . E-mail: markbalasa@queencitysausage.com.
Queen City Sausage and Provision, Inc. was founded 1965 by Elmer Hensler. Authentic, German crafted sausage making is a hallmark of the company. The company is located in Cincinnati, Ohio, privately owned and remains in the Hensler family. Queen City brats and metts are the best-selling sausages in the region. Queen City Sausage and Provision, Inc. 1136 Straight Street, Cincinnati, OH 45214. 513-541-5581.
Grill Tips: 7 Steps to Sausage Grilling Mastery
Farewell to a Great Friend
Eddie Kohl 1941 -- 2011
We can consider ourselves very fortunate in life when we can say we have learned great things from great people. These special people seem to enter our lives with great skills and knowledge that we happen to need, just at the time of their arrival. Eddie Kohl was just such an individual for Queen City Sausage Company.
Back in 1982 Queen City Sausage was in need of a sausage maker when Eddie Kohl showed up. Our needs required someone whose experience and knowledge would ensure the best and most consistent products. Eddie actually grew up in his father’s sausage business, Kohl’s Sausage. Eddie Kohl took us to the next level. He made the art of sausage making look easy because he could simply glance at a product batch and know if it was right. His standards were high and he helped make sure our products were exceptional. Elmer Hensler always had a knack for finding and trusting in good people. Eddie was proof of that.
Eddie had many interests, including a love for flying. He was knowledgeable in many subjects and raised 5 great kids.
It is just not quite the same at the sausage factory without Eddie Kohl. Sure, Eddie’s friend and our plant manager, Mark Rodgers was well trained by Eddie and will continue Eddie’s standards. There is just a piece of the daily routine here that is missing. That piece is Eddie.
Mark Balasa
Queen City Sausage Company www.queencitysausage.com
It’s All About Story Telling
Stories are as old as time
Stories are memorable. Stories are sticky. Stories are an opportunity for your company and products to travel, in conversation, social media, and in the various media.
Every company has a story to tell. Some stories are certainly better than others but we all have them and they need to be told. Stories are an important way for companies and individuals to distinguish themselves.
Our company, Queen City Sausage has been in business since 1965. Our owner, Elmer Hensler is still very active in the business. Elmer’s story is the all-American story. Humble beginnings in Cincinnati, risk taking by starting a business will lots of product knowledge but little capital, and dedicating his life to the success of the business. Elmer’s story has another aspect, an uncompromising commitment to making the best sausage possible. This story unfolds throughout our new www.queencitysausage.com.
What’s Your Story?
Is your story being told in all the right places? Start with your website. Avoid the mistake of creating an on-line brochure. A website should compel you to review all of your marketing, find your story and proclaim it. Great product imagery is a must!
Mark Balasa www.queencitysausage.com
Reach Out and Feed Someone
Relationships begin with an introduction! Product Sampling is a Start!
What if you are a small business with such a great product but limited marketing resources? What if you know in your heart that if people would just try your product they would be so impressed that you would have them hooked for life?
What if the solution is so simple that most businesses often fail to see it?
What if you could put big smiles on people’s faces, watch their immediate reactions to your offering, and support the community and charities at the same time?
Sampling is a great introduction!
I am talking about product sampling, and food sampling in particular. Our company, Queen City Sausage is very fortunate. Our brats and smoked sausages are already the best selling in the Greater Cincinnati region. This is not something we take for granted or sit back and enjoy. Instead we are constantly looking for simple, genuine and effective ways to connect with current customers and attract new customers. Sampling is a great introduction, and a great opportunity for a relationship to begin.
Take the First Step
Think about it. Something happens when you initiate the first step by giving something of value to someone. Value can be as simple as a compliment, or in our experience a “free” generous sample of our sausages. Giving gets even better when you are not demanding anything back in return. You simply give with the hope that you are making new friends. Real friends and relationships take time to nourish and develop. However, once developed, real friendships are supportive. Loyal friends become evangelists for your brand, company and products.
Telling vs. Showing
Queen City sausages are made without compromise. We are craft sausage makers using only authentic German recipes, hand mixed spices, real wood smoke, and the best meats. While we can “tell” this message in various ways such as print, social media, and radio, it is even more genuine and from the heart when we take our weekend time off and attend charity events such as the Heart Mini Marathon and the Komen Race for the Cure. This action is “showing.” Once at these events, newbie’s and regulars alike will flock to our booth for delicious samples of our sausages and goetta.
By the way. A committed sampling program is also attractive. Not only do you show up at events with your dynamic booth, get noticed by the thousands who attend, but maybe you will receive some great press by the local media!
Sampling demands great products, cheerful staff, time, and a long term commitment to show up at selected events year after year. By giving, we receive. Why not set up your own sampling booth, support local charities, and grow your business? One well attended event will compel you to the next. Take the first step! Make new friends. Grow your business.
Mark Balasa www.queencitysausage.com
More Recipes
The principles set forth by Elmer Hensler in 1965 are the same ones we honor in every batch of craft-sausage today.
They are simple and real and they are the framework around which the Queen City Sausage brand is built:
For our customers, our families, and ourselves, Queen City Sausage creates highest-quality German sausages.
Queen City Sausage customers deserve and will receive the very best service possible.
Customers are entitled to and will always be offered Queen City Sausage at a fair and honest price.
